The new TaylorMade M3 and M4 family of woods are led by a pair of drivers that seek to change the technology landscape of the category. But unlike others who have stretched the boundaries of new materials and construction techniques and mass properties, these new drivers are looking to mine something potentially deeper: data.
Both the M3 and M4 feature a unique multi-curved face design, what the company is calling “Twist Face.” Most drivers feature consistent curve from heel to toe (bulge) and from crown to sole (roll). The idea of bulge and roll is that the negative effects of spin and launch on off-center hits are counteracted by the proper face curvature. This is particularly true for bulge, which curves toe and heel shots that are launching with sidespin back toward the centerline for increased accuracy.
Or so went conventional thinking.
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